Empirical social research.

Prof. Dr. Alfred-Joachim Hermanni
2023

Without empirical research, science's ability to gain new insights and deepen our understanding of the world would be significantly impaired. The roots of empirical research can be traced back to the earliest beginnings of scientific methodology, which originated in ancient Greece and other ancient cultures. Aristotle, for example, emphasized the importance of observation and experience in his philosophy and science.

Throughout history, various scientists and thinkers have contributed to the development of empirical research, including the philosopher and statesman Francis Bacon, who was influenced by researchers such as Aristotle, Plato, Niccolò Machiavelli, and Marcus Tullius Cicero.

In the 17th century, he emphasized the importance of systematic observations and experiments, which, however, require careful review to prevent “reckless assumptions.” Empirical social research examines social phenomena through systematic data collection and analysis. It uses quantitative and qualitative methods to understand social relationships. In the process, hypotheses are tested and theories are examined.

The aim is to gain objective insights into behavior and structures in society. The results can be used for scientific research, the further development of theories, social intervention, or advising organizations and interest groups.

Hermanni regularly draws on empirical social research to investigate new concepts (such as the challenge of communicating communication) and develop contemporary forms of examination (such as the practical work). On the subpages, you can access articles on the following topics, among others:

• Electronic short messages (empirical analysis)
• Influencer marketing in social media (empirical analysis; see Marketing tab)
• Practical work (form of examination)
• Problem areas in communication mediation (contemporary sender-receiver model)
• Systematic document analysis (data collection method)

Thank you for your interest!